Why Use Audio: (click play)
There is plenty of information online as to why you should use audio on your website. Audio is a marketing tool. The use of audio is everywhere, audio improves your effectiveness of capturing the attention of your prospects. Radio worked. Silent movies were improved upon. How does audio improve the effectiveness of your website? Using audio gives your website personality, your website comes alive, it is no longer a stagnant quiet lifeless graphic. Yes, good color and graphics capture the eye and they are important but using audio captures the ear and the emotions of a website visitor. Can you tell that I consider this topic very important by the tone and inflection of my words. This is something that you would not experience form just reading my article.
As a professional marketer I work with businesses that have a desire to earn revenue from the web. What I find most consistent is that the web is so big that most are still very unsure as to how or if it can actually generate revenue for their business. The most typical mindset is that to make money online you need to sell a product online, a literal shopping cart transaction where payment has been made and the next step is shipping. For the small business owner who doesn't really understand how to build a website, or search engine strategies and their value, there is no way for them to understand how their tutoring business or their bookkeeping business or plumbing business can benefit from the web. Since theirs is such a personal business and the web can feel impersonal.
They will definately say, Oh Yea, being on the web is important. But they are not there. They believe because competitors are there. They are standing on the banks of a river with no bridge and they can't swim, but they see others on the other side. They believe that somebody can get there but they don't know how to get themselves to the other side. If I am talking to you then pick up the phone and call me. I will create your bridge to internet profits. Call 760 752 2000 CALL NOW!
Using audio online is very important but it won't work if someone does not find your website. Using audio is part of my integrated marketing strategy that helps business profit online. Look at my menu and click on Use Audio and lets get into some details.
Audio Testimonials: Why Use Audio
Our testimonial marketing strategy will communicate your businesses strengths through the proven track record you have built through your customers. Testimonial marketing will capture a website visitors' attention and direct them to other key areas of your website. As a result a visitor will stay on your site longer and is more likely to become a customer because of the use of audio. Once you have their attention we help you communicate a clear concise message. A person who understands the connection between their needs and your products' or services' ability to fill their needs is more likely to become a customer.
Your customers create the credibility and sell your services for years to come. Once a testimonial has been published it will be available for as long as your website is live. Imagine years later having hundreds of testimonials, speaking about different facets of your business.
Online audio testimonials, the advertising tool that never expires or ends up in the trash. When an audio testimonial arrives online representing you it is here to stay for all to hear.
